Good public relations is not just rhetoric or spin-doctoring. Good PR is the result of well-planned, well-written and well-executed communications.

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The challenge goes beyond crafting the "right" message. There is so much noise, clutter and confusion plus so many conflicting stories competing for mind and heart share that you have to get the message heard and repeated. You need the "right" message ambassador. You need the "right" time, place and medium.

 

Don't wait until you have a problem. Too often corporations and organizations don't pay attention to their various publics until they're in a defensive position. Reputation management is part of top-notch public relations. The RM process revolves around an organizational or brand identity and a strategy to build, maintain and defend reputation. Reputation is at the heart of relationship marketing and can synchronize critical audience expectations with a company's behaviour.

 

You are judged not just by what you say and do, but what stakeholders and thought leaders feel and think. There are 4-P's to strategic PR - predisposition, pre-emption, propagation and proximity. We tailor-make repeatable messages. We help you tell your story.