A successful competitive intelligence (CI) program does more than simply allow a company to react to market developments; it allows an enterprise to anticipate them. CI is one of the fast growing priorities of corporations poised to penetrate new markets and capture or maintain market dominance.

 

Our information-driven economy commands a premium for time-sensitive information analysed into tactics and actions for decision-makers. This is not espionage, nor is it spying. CI is bound by legal and ethical boundaries.

 

The CG Group is a member of the Society of Competitive Intelligence Professionals (SCIP) and honours the Society's code of conduct and professional ethics.

 

CG helped a major financial institution interested in offering a new product and service package to an identified market, but wanting to know the competition and the window of opportunity to market entry. They went from a position of no market presence to market leader in 18 months!

 

A global conglomerate used The CG Group to track its ownership and major shareholder interests across 16 countries, in addition to identifying the source of well-organized and targeted opposition, as part of an effort to end an international boycott of one of their consumer products.

 

Well-established as a market leader in a once complacent industry, an American-based international organization engaged The CG Group to help determine its true market position within an emerging area of the business. They were slipping, but not dead.