Nicole McKinney - Senior Associate
Nicole’s PR, marketing and communications experience and expertise is focused around brand development. She produces memorable (WOW! Comment from satisfied clients) projects that assist in growing a brand. Her passion is rooted in brand strategy development, communications and marketing program development, competitive analysis, sponsorships, publicity, website development and production, events and product launches. Her flair is in strategy and execution to transform products and services into a powerful brand, to create cohesive objectives to reach target markets and to strategically position the brand in the competitive marketplace.
Recent examples include work to rejuvenate the TKO Sports Group boxing and sporting goods brand out of Texas (moved from Hamilton); strategy and implementation of a promotion campaign and new venue launch for Great Cooks, one of the oldest cooking schools in Toronto, under its umbrella Great Cooks and the Tea Spot, located on the lower level of the Bay’s, Queen St. flagship store. Success on that assignment included securing high profile corporate partners such as SONY, who provided all of the screens and stereo equipment for Great Cooks on Eight and Jamieson Vitamins; Pitched, negotiated and arranged a Television Series partnered with Jamieson Vitamins as Food and Recipe Experts for Jamieson Slim Down Line; Organized a grand opening launch for Great Cooks on Eight, with over 100 media guests, high profile corporate sponsors participated including Godiva, Moet and Chandon, Sony and Kitchen-Aid ; and secured significant media exposure with all 3 major newspapers, City TV, Canadian House and Home magazine and many additional consumer publications.
From 1994-97, Nicole Managed the re-introduction and business development of Polo Boys Ralph Lauren, Canada. Polo Ralph Lauren Boys was a division of Oxford Industries.
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